 Barwizards Romanian Flair Show 
The Barwizards are one of the world's top ranked tandem flair bartenders and they put on a clinic at this show (except for one minor bobble.) Barwizards If you are around my age, your first exposure to flair bartending was probably from the Tom Cruise movie, Cocktail. But what you saw in the movie is fairly rudimentary for the skills that today's flair bartenders have up their sleeves. Apart from being flashy and entertaining, I think flair has also helped perpetuate the resurgence of the whole cocktail culture. It makes cocktails more accessible to a more youthful demographic, hence expanding the beverage market to more people. It also brings up the energy of the audience and patrons, who are more likely to choose a night spot that feeds their desire for excitement as well as their desire to unwind with a good drink. From a more corporate point of view, flair shows give spirit manufacturers an exciting and visually pleasing medium for promoting their brand and product at sponsored bartending events. Given its current popularity among entertainment hotspots such as Las Vegas, it's hard to imagine bars that use flair as part of its package to give up on it, even if its appeal were to subside. Such establishments, without expanding beyond the scope of a nightclub, would need something more dynamic to replace flair and right now, I can't imagine what that could possibly be.
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