 Cocktail In A Can Premixed For Ease  In the spirits industry's latest intrusion upon brewers' turf, Diageo is testing ready-to-drink cocktails in 12 oz. cans with the same alcohol content as most beers.So they are test marketing, with positive results, a premade cocktail in a can. The test beverages include Captain Morgan and Cola, Smirnoff Vodka and Lemon-Lime Soda, George Dickel Whisky and Cola, and Seagram's 7 American Whiskey and Lemon-Lime Soda. These drinks can be sold next to wherever beer is sold, because of similar alcohol content. Should beer makers be worried? A little. Beer sales have had a small decline in sales, at which the same time spirits sales have been increasing. The question though is, have spirits sales increased because more people like making simple two ingredient cocktails? If they have, then I would think that the spirit makers might be worried about dilution of their core products. Why buy a full bottle that you were going to mix when you could just buy it ready to drink? I am no marketing wizard but it seems like this would be marketed towards people who like to get a buzz on but don't like the taste of alcohol. I imagine that you are either drinking your spirits of choice straight up or you like to keep a well stocked bar for entertaining people. And lovers of cocktails in general probably find these basic mixes a little boring. So that leaves that segment of the market where a cocktail in a can will suit their purposes for a fun evening just fine. Cocktail In A Can
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